My goal: Publish a book a month in 2013

Mosaic app

This sounds crazy. I know it does. But it’s not as crazy as it sounds.

In fact, when I came up with the idea, I actually thought of it as “a book a day” (yes, that’s really, really crazy) or “a book a week” (pretty crazy too). By comparison, a book a month seems reasonable, do-able, and not entirely off-the-wall.

The impulse behind this? I want to see how far an indie writer/author/journalist can take things in this new world of books and book publishing. I’m fascinated with the changes in the industry (e-books, on-demand publishing, Kindle Singles, Blurb photo books, and so forth), and I want to jump into the fray. This is a way to jump-start my exploration of the changes in book publishing, to experiment with the technologies available and the new forms evolving, and to learn (and think) about the future of books.

What will these twelve books* be? I’m not sure yet, but I’ll share a few ideas to offer a sense of the possibilities.

Let me start with an easy one — easy, that is, in the sense that I could publish it in minutes. With the iPhone app Mosaic, you’re able to create and publish a photo book, composed of 20 images, and then tap a button and buy your book for $20. The finished product comes with a lovely die-cut cover. I tend to think of this as an “impulse book.”

Another might be a reprint of an out-of-print children’s book in the public domain, possibly with new illustrations. I’d like at least one, and maybe more (one prose, one photography?), of the books to use print-on-demand technologies, and this would be a candidate for using an on-demand printer.

Yet another would be based on the content at my mobile photography blog, What I See Now — in particular, a series of posts naming the top 100 iPhone photography apps. Plenty of journalists and bloggers are turning their writing into e-books, and this would be a chance to give that a whirl.

All of this raises a question: Is this devaluing, or undermining, the concept of the book? I certainly hope not. I don’t have any illusions about the amount of time, thought, and skill required to write and publish a book properly. I’ve done that — well, I’ve been part of the process (as an author) — and I know the expertise book publishers bring to the process in terms of editing, layout, design, and marketing. But it’s also clear that our notions about what a book is, about how they’re made, and of who controls the appartuses of their production are changing. All of that’s worth exploring, and this project is just that — an exploration of books and their future.

Though I don’t want this experiment to be all about the technology, I expect I’ll use a variety of formats, services, and tools along the way: iBooks Author, PDFs, Kindle, on-demand printers (such as Blurb and Lulu), and plenty of others. Along the way, I’ll document what I’m doing and blog about it, focusing, in particular, on the questions likely to arise from the process. What is a book? Should writers become publishers? Is it possible for an indie journalist to create a publishing imprint with an on-demand publisher? How can books effectively integrate video and other multimedia content? What are the obligations to update the content of e-books? What will become of handmade artists’ books in the age of on-demand printing?

What will the end result be? I expect I’ll learn a lot. Maybe I’ll end up with a number of books I like. Maybe I’ll create a publishing company. Who knows? Maybe there’s even a book in this.

* Why the asterisk? Why this footnote? Because, well, I want to make clear I’m defining “books” broadly for the purposes of this project. Truth be told, when I think of a book, I think of Atonement, of My Antonia, of In Cold Blood: works of prose requiring years of effort, thought, and breathless creativity. Yet our notions of books are changing, for better or worse, and it’s clear the idea of the book is far more flexible than it was just a few years ago.

Comments

  1. Allan, I hope you undertake this project. I never miss your Star Ledger articles and frequently cut them out to refer to later. You have great credibility; you’re thorough; you’re objective. I look forward to the completion of this project.

  2. Stephanie Kay says:

    After reading your article, I plan to take my book out of moth balls, do some editing and perhaps re-publish in a different venue.

  3. I love this challenge! Sounds great! Hope you’ll keep us in the loop Allan…btw I think publishing industry is one of the most exciting places to be in these days.

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